United Way Worldwide®
Bowie Media and United Way Worldwide partnered on a comprehensive brand refresh spanning visual identity, advertising, and digital presence.
Bowie Media led throughout the process, producing content in house from concept through final delivery that brought this new direction to life. The campaign reached over 110 million views on YouTube and supported a national advertisement that remained in circulation for over four years—helping introduce and establish their updated brand at scale.
Year
2024
Scope
Branding, Commercial
Timeline
12 Weeks
United is the way - Campaign
We approached the brand with intention, shaping a clear visual identity and direction that feels both distinctive and cohesive. Every element was designed to work together—resulting in a brand that stands out and stays consistent across every touchpoint.
